PayPo had already announced its launch in Romania two years ago
PayPo, one of the leaders of the Polish deferred payment market, has made a production launch of its services in Romania. As PayPo CEO Radoslaw Nawrocki told cashless.pl, the company had been conducting family-and-friends tests of its solution in this market for some time, and three weeks ago PayPo deferred payments were offered to customers of several Romanian online shops.
See also: Polish fintech Blik acquires Viamo
The fact that PayPo with its payment services has ambitions to go abroad has been known since at least 2020, when representatives of the fintech announced it in one of the press interviews. At the time, it seemed that the implementation could be carried out in 2021. However, the work has been delayed.
As I already mentioned, PayPo is one of the leaders of the Polish deferred payment market. In our country, the fintech's services can be used by customers of many online shops, e.g. Media Markt, Empik, eobuwie or Modivo.
PayPo is another Polish fintech going abroad and another one that chooses Romania as its first target. Let me remind you that PayU has been offering its solutions to customers there for quite some time. The operator of the Blik system also has plans to enter the Romanian market. It is also worth remembering that many years ago, the Polish Alior opened its virtual bank there, launched in cooperation with T-Mobile on the same model as the Polish T-Mobile Banking Services.
The e-commerce industry in Romania has very high potential, which we intend to exploit. The market there is one of the fastest growing in Europe and at the same time very similar to ours, if only in terms of consumer behaviour and habits. We are counting on the added value that customers using PayPo receive, such as the possibility to collect and check their order before payment, to make our services more popular there. We are very pleased that one of our first partners on the Romanian market is the Modivo brand, with which we have already been operating in Poland for over a year. Modivo is a brand that is open to innovation and sees very great potential in BNPL solutions, including in the local market, which makes us very happy. Romania is the first country where we are starting our international expansion. We will soon be entering other European markets, following our strategy to strengthen our position as a leader in the CEE region, where we plan to invest €50 million over the next few years.