The website erste.pl is now up and running, representing the institution which, as of today, is known as Erste Bank Polska. As previously announced, the online services were rebranded overnight; until yesterday, they still bore the red colors of Spain’s Santander.

And indeed, things have changed. When you type santander.pl into your browser, the Erste website will appear. You will also find a notice there stating that the santander.pl website will eventually be taken offline, although no specific date has been given. The transaction portal and mobile app have also adopted Erste’s distinctive blue color scheme.

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The names of some of the products and services previously offered by Santander have also changed. For example, the Santander Account is now the Smart Account, the Santander Max Account is now the Max Account, the Select Account is now the Erste Premium Account, the Visa Select card is now the Visa Platinum card, and so on. The bank has invited journalists to a press conference on Monday. I expect it to outline its plans for further activities on the Polish market, which you will of course be able to read about on cashless.pl.

The institution’s press office has stated that customers will not need to take any action as a result of the rebranding. All contracts signed with Santander will remain in force, with no need to sign any additional addenda. Bank account numbers, card expiry dates, PIN numbers, etc., will also remain unchanged.

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The name change follows a decision by the owner of Santander in Poland to sell its shares to the Austrian group Erste. The latter announced its intention to acquire part of Santander’s Polish business in May 2025. It subsequently acquired a controlling stake in Santander Bank Polska, along with its insurance companies and investment funds. The Austrians paid €7 billion for this. The decision to change the name was taken on 22 January 2026.