Allegro.cz is the next stage of the Polish platform's expansion on the Czech market, following this spring's acquisition of the Mall Group and WE|DO companies there
Allegro is entering the Czech Republic with its e-commerce platform, and any moment now. At least, this is according to the information on the website available at allegro.cz. For the time being, the website states that one of Europe's largest e-shops is coming to Poland's southern neighbour and the final countdown before the start of operations begins.
The new initiative is the next stage of Allegro's expansion in the Czech market. Another, as the Polish company has decided to acquire Mall Group and WE|DO for more than €880 million in 2021. These are companies that are significant players on the trade and logistics market in several countries, mainly Slovakia, Croatia, Slovenia, Hungary and specifically the Czech Republic. The transaction was successfully closed on 1 April this year.
It is also worth recalling that in the summer Allegro announced that it had found a new CEO - this position is currently held by Roy Perticucci. The company indicated in its announcement that his priority would be to build Allegro's position on the international market. One of the aspects of the expansion, apart from the aforementioned acquisition, was the launch of Allegro.com - a service where offers can be found in English and payments are made in euros.